Thursday, 14 April 2016


Cycling is passion, history, grit, determination, but also innovation and... conjecture.
Although rivalries have always been part of the sport, social media have now given dualism of opinions a loud platform.
In the past we saw discord between the two major groupset companies (Campagnolo vs Shimano), or between riders, (Coppi vs Bartali). Books have been written about it, and plenty of banter has been dished out over the years.
The immediacy and exponential reach of social media has escalated the debates surrounding certain topics, as more people are inclined to share their own views based on personal experiences.
It can be about the effectiveness of helmets, the use of cycle lanes, the introduction of disc brakes in the peloton or the veracity of doping suspicions and yes, Team Sky!