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Tuesday, 5 July 2016

ETHICS IN CYCLING












In collaboration with David Warriner (@DrDavidWarriner)

Cycling is a global sport and as such it needs money, lots of it. For a team to succeed, it requires expensive equipment, a hefty budget to attract the best riders and to be able to run a smooth operation. Inevitably, where there are financial gains and marketing exposure, there are matters of ethical nature. Over the years, many morally questionable characters have come and gone, but doping has continued to mar this tough sport, creating doubts on the behaviour of riders, managers, race organisers and institutions, as fans still yearn to believe in their idols. However, once those problems appeared to be superficially under control, globalisation, or rather commercialisation, took precedence and with it the search for big bucks and ever more lucrative contracts.